McDonald’s announced Thursday that it would be rolling out table service at all of its US locations. They’ll be adding digital kiosks as well. Once the system is implemented, you can place your order at the kiosk and then choose whether you’d like to take your food with you to go, or have it served to you at a table. So far, the service is offered in 500 stores in the United States but eventually it will extend to all 14,000 locations in the country.
According to a report from Business Insider, CEO Steve Easterbrook said “For the best part of our 16 years, we’ve asked customers to work around our business model. But now, customers are more demanding, and we’re looking to evolve our business.”
Easterbrook said that the change is part of an effort to make a “better McDonald’s.” “Taking your kids to McDonald’s should be a fundamentally… fun experience,” he said. “But, the initial stages of it can be quite stressful when you’re trying to place the order, you’re trying to get it right, you’re trying to get the drinks, you’re trying to search for a table, and your kids are running around.”
The chain will begin to test the service at the beginning of 2017 and will start implementing it during the second half of the year.
Have a tip we should know? firstname.lastname@example.org