NBC Exec Reportedly Warns: We May Deal With Trump If He ‘Crosses A Line’ Or Gets ‘Hurtful’
NBC Exec Reportedly Warns: We May Deal With Trump If He 'Crosses A Line' Or...
At this weekend’s Television Critics Association Winter Press Tour in Pasadena, NBC chairman Bob Greenblatt issued a warning to the network’s reality star Donald Trump.
During the NBC executive session, Greenblatt reportedly said, “We live in this country where you can say anything you want as long as you are not harming other people. He has his political belief system but I really don’t think what he’s doing in his personal life is going to corrupt what he’s doing on the show.” But he then added, “if he becomes somehow hurtful and says or does things that cross a line, we would figure out what to do with that.”
Trump’s The Apprentice and its various incarnations have traditionally been ratings winners for the often struggling NBC. But after Greenblatt helped NBC score its first November sweeps victory since 2003 this past fall, the network might not have to rely on Trump quite as much as they have in the past.
At the same time, after a presidential election year in which Donald Trump arguably became more simultaneously popular and reviled than ever, the anticipation that he might “cross a line” on air could be a big ratings driver. Of course, if Greenblatt and NBC didn’t find everything Trump said and did in the name of the Birther movement over the last two years to be hurtful, it’s unclear what they’re waiting for.
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