NEW: Gawker’s New Owner to Relaunch Site
Gawker isn’t gone for good.
In an exclusive scoop Tuesday, Variety revealed the site will be relaunched by its new owner, Bryan Goldberg, the head of Bustle Digital Group who bought its assets last July.
The news blog, which featured tabloid-style stories scouring out New York City gossip, was pushed into bankruptcy more than two years ago following a lawsuit over its damning release of Hulk Hogan‘s sex tape. While the site felt it was a story worth publishing, the legal battle that ensued proved to be a financial drain on the company.
Now, it appears it has found new life. Variety obtained a message from Goldberg to Bustle staffers announcing his hiring of Amanda Hale, who’s been named Gawker’s publisher. Before joining the new venture, Hale worked for The Outline, a culture-focused site where she served as its chief revenue officer.
You can expect to see Gawker up and running potentially by early 2019, according to Variety.
In the memo quoted by the outlet, Goldberg says, “We won’t recreate Gawker exactly as it was, but we will build upon Gawker’s legacy and triumphs — and learn from its missteps. In so doing, we aim to create something new, vibrant, highly relevant, and worth visiting daily.”
[Image via screengrab]
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