comScore News Corp Exec Weirded Out by BuzzFeed: ‘It’s a Really Strange Place’ | Mediaite

News Corp Exec Weirded Out by BuzzFeed: ‘It’s a Really Strange Place’

Finally, a media war that will justify everyone’s garish desire for bloodshed: Robert Thomson, the chief executive of media conglomerate News Corp, dismissed BuzzFeed for its “so-called journalism” during a Q&A session. And boy did he dismiss it hard.

“There is so much rubbish that is passed off as journalism,” Thomson said during the UBS Global Media and Communications Conference today, according to TheWrap. ”There’s a numerical limit to numerical headlines like: ’17 Ways to Keep Your Cat Happy.’”

Despite his belief that the world is “going through a phase of popularization of so-called journalism,” Thomson said that NewsCorp would continue to expand in the digital space — just, not like BuzzFeed:

Thomson promised to invest more money in real journalism, giving people more quality and less quantity, “because advertisers will ask themselves, ‘Do I really want to be seen next to THAT story? It’s pretty garish. You go on to Buzzfeed and you’re in a strange place. It’s a really strange place.”

But Thomson: what if the people want to know exactly 17 ways to keep their cats happy? (16 ways is inadequate, 18 ways is a waste.)

[Image via the Australian Department of Foreign Affairs and Trade]

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