comScore Red C's Are Promotion for New Series The Big C

No, You’re Not “C”-ing Things: Red C’s Are Promotion For New Showtime Series

When you opened your browser this morning to your Mediaite homepage (because of course you have us set as your homepage), you might have noticed something strange going on with all the letter c’s in our headlines. No, the third letter of the alphabet isn’t rising up in revolution; it’s actually part of a promotion for an awesome new show called “The Big C,” which premieres Monday, Aug. 16th at 10:30 PM ET/PT on Showtime.

Mediaite and our sister site, GossipCop, will be running the paid promotion until The Big C’s premiere. Until then, if you haven’t already clicked on the hyperlinked C’s, here’s a bit about the new series from Showtime:

The Big C features acclaimed actress Laura Linney in the role of Cathy Jamison, a reserved, stifled, Minneapolis schoolteacher who receives life changing news and decides, from that moment on, to make drastic, long-overdue adjustments to the way she is living her life.

Who doesn’t love Laura Linney? Be sure to tune in for the series premier!

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