Sometimes it pays to spend money. In just the first few months of 2010, Old Spice has spent more than 2/3 of their entire ad budget for 2009 in the most recent stage of a massive corporate makeover started in the early years of the last decade. So, how has it worked for them? Well, folks like Time Magazine are blogging about how excited they are for a sequel to a freaking commercial, something’s going right.
The latest commercial is a sequel to one which aired during the Superbowl and featured Isaiah Mustafa confidently speaking to the camera while the background around him continuously changed. That commercial garnered 11 million hits on YouTube and even won an award at Cannes. That’s right, that Cannes. The new ad features the same format with even more impressive scenery switching. Although it doesn’t a closing line as awesome as Mustafa’s sidesplitting “I’m on a horse” from the original.
Will these ads (along with some equally awesome ones from comedians Tim Heidecker and Eric Wareheim) finally make people stop connecting Old Spice with old fishermen? Only time will tell.
Now, if you’ll excuse me, I have a swan dive to perform.
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