TV ratings for the Olympics on NBC have been nothing short of abysmal so far, at least in comparison to the last Summer Olympics.
According to Variety, Sunday night’s primetime coverage was down 17% from the second night of the London Olympics in 2012. That’s actually a slight improvement compared to the ratings for Friday’s Opening Ceremony (down 33% from London) and Saturday’s first night of competition (off 28%).
Saturday’s lineup suffered from a severe lack of star power. Swimmer Katie Ledecky was in action, but very few other notables were. Sunday had much more to offer, as gymnast Simone Biles and Michael Phelps were featured on the broadcast, along with Ledecky once again.
Sunday’s coverage easily outpaced the competition. NBC averaged a 9.0 in the advertiser-coveted 18-49 demographic. The three other major networks all averaged less than a 1.0 for the night.
But that might not be enough for NBC, given how much they have invested in the Olympics.
[image via NBC Sports]
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