comScore Poll: Americans Confidence In Television Media Falls To All-Time Low | Mediaite

Poll: Americans Confidence In Television Media Falls To All-Time Low

A new Gallup poll released Tuesday shows that Americans confidence in television news media, which has been on a downward trajectory for decades, has slid to a historic low. Only 21 percent of adults now express confidence in television news media.

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The proportion of Americans who express either “a great deal” or “quite a lot” of confidence in news media on television has been dropping since Gallup started asking the question in 1993 when 46 percent of voters had faith in the news media. In 2011, 27 percent of respondents said that they had confidence in television news – a slight uptick from 2007-2010.

American’s confidence in newspapers is only slightly better – 25 percent of poll respondents said that they have confidence in traditional newspapers. That is down slightly from last year when 28 percent said that they had faith in that institution.

Self-identified liberals and moderates now, for the first time since 2007, express more reservations about the media than conservatives. However, as Gallup notes, liberal angst with the media does not translate to self-identified Democrats who express the most faith in television media of all subgroups.

“Interestingly, postgraduates, who tend to be Democrats, are now the least confident,” writes Gallup’s Lymari Morales.

Only 17 percent of Republicans and independents respectively expressed confidence in television news. That is down dramatically from 2011 when 25 percent of Republicans and 23 percent of independents had confidence in that institution.

h/t Gallup

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