Puma Basketball Deletes Tweet Using Zion Williamson’s Injury to Market Their Shoes

The Germany-based apparel company Puma deleted a tweet that appeared to use Duke star Zion Williamson’s shoe-related injury last night to advertise their own line of basketball shoes.

“Wouldn’t have happened in the pumas,” Puma’s official basketball account wrote in response to Williamson’s freak accident last night, whose broken Nike shoe left him with a knee sprain during the opening minute of Duke’s game against the University of North Carolina.

Mediaite reached out to Puma for comment on why they the posted and deleted the tweet shortly after posting it, but did not receive a response.

The injury occurred after Williamson attempted to quickly stop and change directions while dribbling, which caused his Nike PG 2.5s — NBA star Paul George’s latest signature shoe for the sports apparel company — to explode on the court, leading his body to collapse on the ground. The loss of their best player at the beginning of the contest resulted in Duke losing the game.

Puma’s tweet controversy comes amid the company’s attempt to rebrand their products as more trendy and in touch with streetwear and hip-hop culture. This push has included bringing on the Jay-Z as their basketball line’s creative director and signing popular rappers and artists, like Meek Mill and Big Sean, as brand ambassadors.

[image via screengrab]

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Caleb Ecarma is a reporter at Mediaite. Email him here: [email protected] Follow him on Twitter here: @calebecarma