Romney Son Touts Mexican Heritage In Spanish-Language Ad

One of Mitt Romney’s sons has cut the Republican presidential candidate’s ninth Spanish-language ad of the campaign in which he talks about his family’s heritage south of the border. In the ad, Craig Romney says that the Romney family values America as a “nation of immigrants” and will work with members of both parties to achieve lasting immigration reform.

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I’m Craig Romney, and I want to tell you what my dad, Mitt Romney, thinks. He values that we’re a nation of immigrants. My grandfather, George, was born in Mexico. For my family, the greatness of the United States lies in how we respect and help one another, regardless of where we’re from. As president, my dad would work towards a permanent solution to our immigration system with those on both sides of the aisle. I invite you to listen to him.

The Spanish-language ad campaign is directed at appealing to Latinos. Nearly two thirds of Hispanic voters supported Barack Obama in 2008.

The Washington Post notes that Romney has so far spent far less in Spanish-language advertising than the campaign of President Barack Obama. This relatively small ad buy will focus on five swing states:

Romney’s latest buy is for $234,990 in five states — $127,875 in Nevada, $66,125 in Florida, $26,475 in Colorado, $7,365 in Ohio, and $7,150 in North Carolina.

Watch the ad below:

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An experienced broadcaster and columnist, Noah Rothman has been providing political opinion and analysis to a variety of media outlets since 2010. His work has appeared in a number of political opinion journals, and he has shared his insights with television and radio personalities across the country.