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Sarah Palin Takes It To The Next Level: Trademark Status. Hello, Sarah Palin®

Bad news if you were thinking of hitching a ride on Brand Palin. The former Alaska governor and Fox News contributor is way ahead of you. According to Suzi Parker at Politics Daily, Sarah Palin has filed paperwork with the U.S. Patent and Trademark Office to trademark both “Sarah Palin®” and “Bristol Palin®.”

Parker reports the patent office applications were filed back on November 5, just after the mid-term elections. The application for Bristol Palin was filed earlier, in September, just before the Palin daughter began her run for glory on Dancing with the Stars. Why Sarah Palin®? Well, bigtime celebrities sometimes trademark their names to protect the brand, but Parker points out Palin’s effort has a few glitches:

For Sarah Palin’s application, there are two classes of commercial service for which her name would be a registered trademark. One is for “information about political elections” and “providing a website featuring information about political issues.” The second is for “educational and entertainment services … providing motivational speaking services in the field of politics, culture, business and values.”

The “Bristol Palin” application is for “educational and entertainment services, namely, providing motivational speaking services in the field of life choices.”

Another potential problem? Palin didn’t sign the paperwork. So for now, you can still just type Sarah Palin. No “®” needed–yet.

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