Just days before the New England Patriots and the Seattle Seahawks are set to square off for Super Bowl XLIX, Sports Illustrated will run a tense advertisement about domestic violence.
The ad, created by progressive group Ultraviolet shows a football player running and eventually tackling a woman, with a banner that reads “55 NFL abuse cases unanswered,” and a voice that says, “let’s take domestic violence out of football.” It is immediately followed by the hashtag #GoodellMustGo, which refers to NFL Commissioner Roger Goodell.
Sports Illustrated originally rejected the ad, but told The Huffington Post this weekend that they were mistaken and now plan on running the ad on Thursday — just three days before the Super Bowl.
“Our thanks is to the person who raised the issue whereupon we discovered the misunderstanding,” a Sports Illustrated spokesman told The Huffington Post. “With the full context of both components, we approved it and worked with the client to get it scheduled.”
Earlier this month, an independent investigation concluded that Goodell and other NFL executives were telling the truth when they said they had not seen the infamous elevator video of Ray Rice punching his then-fiancée and now-wife, Janay Rice. Critics, though, are not buying it.
Watch the ad below, via Ultraviolet:
[Image via screengrab]
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