comScore Starbucks Takes On Fiscal Cliff: Employees Encourage Lawmakers To ‘Come Together’… Via Coffee Cups | Mediaite

Starbucks Takes On Fiscal Cliff: Employees Encourage Lawmakers To ‘Come Together’… Via Coffee Cups

While the fiscal cliff deadline is creeping closer, lawmakers don’t seem to be much closer to reaching a deal. Amid the gridlock, even Starbucks has decided to chip in and encourage politicians to “come together.”

This week the coffee chain is asking employees in its approximately 120 D.C.-area locations to write “Come Together” on the coffee cups they serve.

“Rather than be bystanders, we have an opportunity—and I believe a responsibility—to use our company’s scale for good by sending a respectful and optimistic message to our elected officials to come together and reach common ground on this important issue,” president and CEO Howard Schultz wrote.

He added: “It’s a small gesture, but the power of small gestures is what Starbucks is about! Imagine the power of our partners and hundreds of thousands of customers each sharing such a simple message, one cup at a time.”

The effort is voluntary and employees are not required to participate.

Schultz has been critical of the political landscape in the past. Last year, he led a group of 100 CEOs in a pledge to halt campaign donations until lawmakers “stop the partisan gridlock in Washington, D.C.” The move came in the aftermath of the debt ceiling debacle.

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