The Most Discussed Candidate On Social Media During Tuesday’s Debate? Surprise, Surprise
At this point of the 2016 Presidential campaign, it should come as no surprise that GOP frontrunner Donald Trump is the topic of conversation even when he shouldn’t otherwise be involved. Last night, Trump live-tweeted the CNN Democratic debate hosted by Anderson Cooper, and according to ListenFirst, a marketing and analytic insights group, Trump continued to dominate.
According to the research on the ListenFirst Media Blog, the accrued information comes from a unique Digital Engagement Rating that “measures voter behavior across Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube combined.”
ListenFirst says that while the hashtag #DemDebate was tweeted over 2.1 million times, “Trump accumulated a rating of 1,431,870, more than doubling what Bernie Sanders generated, who with a rating of 689,817 had the highest of all participants last night.”
The below table ranks all candidates in terms of DER™ – Politics:
The high digital search volume criteria involved The Donald’s name as well throughout the night. Yesterday Mediaite reported that Trump advisor Michael Cohen appeared on CNN and asserted that the debate ratings were largely due to Trump’s tweets. Cohen said, “If Donald Trump wasn’t tweeting, I don’t think they would have had the 15 million people viewing.”
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