comScore Trump’s New Jeb Bush Attack Ad Draws Willie Horton Comparisons

Trump’s New Jeb Bush Attack Ad Draws Willie Horton Comparisons

Last week, Donald Trump dug up a two-year-old quote from former First Lady Barbara Bush for one of his short Instagram attack ads aimed at her son, Jeb Bush. But in a new video posted today, the Trump campaign has taken a far darker turn.

The latest ad juxtaposes Bush’s 2014 statement about people who enter the country illegally committing an “act of love” with images of undocumented immigrants who have been charged with and/or convicted of murder. “Forget love. It’s time to get tough!” the words on the screen read before Trump’s name and slogan appear.

Left out of Trump’s take is the fact that Bush was rejecting the idea that the act of illegal immigration itself should be considered a “felony” and was not referring to additional crimes that a small percentage of those immigrants might commit once in the country.

Watch Trump’s ad below, via Instagram:

This is no "act of love" as Jeb Bush said…

A video posted by Donald J. Trump (@realdonaldtrump) on

Already, the video is widely drawing comparisons to an attack ad employed by Jeb’s father George H.W. Bushs against Michael Dukakis in 1988 that featured Willie Horton, a convicted murderer who committed heinous crimes while out of prison on Massachusetts’ weekend furlough program. Bush used the Horton story to paint his rival as weak on crime.

Three years after George H.W. Bush won his presidential bid, his campaign manager Lee Atwater, who was on his death bed at the time, apologized to Dukakis for the “naked cruelty” of the attack ad.

“In 1988, fighting Dukakis, I said that I ‘would strip the bark off the little bastard’ and ‘make Willie Horton his running mate,'” Atwater said. “I am sorry for both statements: the first for its naked cruelty, the second because it makes me sound racist, which I am not.”

Just this past weekend, Trump said, “I just want to talk about my accomplishments. I’m not looking to attack anybody. I would rather have positive TV ads. Absolutely.” Guess that doesn’t apply to Instagram.

Watch the 1988 Willie Horton ad below:

[Photo via screengrab]

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