comScore Walmart Reports Its Best Black Friday Ever, Despite Protests | Mediaite

Walmart Reports Its Best Black Friday Ever, Despite Protests

Retail giant Walmart reported that it had its best Black Friday ever, with this year’s crowds topping the response they received last year, particularly with deals on electronics.

The company’s plans consisted of three events — at 8 p.m., 10 p.m. and 5 a.m. — during the high-traffic time period, from 8 p.m. until midnight, “Walmart processed nearly 10 million register transactions and almost 5,000 items per second.”

“I’m so proud of what our more than 1.3 million associates have done to prepare and execute our Black Friday plans, giving our customers a great start to their Christmas shopping season,” said Bill Simon, Walmart U.S. president and chief executive officer. “The work of our associates is even more impressive when you consider they served approximately 22 million customers on Thursday.”

The 8 p.m. event was centered around products including toys, DVDs and gaming consoles. Later, at 10 p.m., the stores opened up they’re electronics deals.

Protests by Walmart workers in several states across the country seem to have had little effect on the company’s success on the big shopping day.

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