For many of us, New Year’s Day is the time to heal ourselves from a rough outing the night before, or to haplessly plan our resolutions for the coming calendar year. But for one boy sitting in the stands of a cricket game in Australia, the holiday is the perfect opportunity to, you know, eat an entire watermelon and become the next greatest sensation on the interwebs.

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Ten Sport TV caught this amazing footage of a kid who DEVOURS an entire watermelon while sitting casually in his hat and orange tee-shirt.

The kid in question became a sensation as he chomped away on the fruit — from the outside — often holding it over his head like a champion holding his prized cricket trophy. Legend of the #WatermelonBoy quickly spread throughout social media:

The boy is the son of Melbourne sports reporter Tony Schibeci, who has been updating his own Twitter page with the latest from the viral star…

…including a post-feast shot of the young prince snoozing with his mostly-eaten melon at his side:

We will update

this post with the latest in the #WatermelonBoy story.