The game is called We Dare and it appears to be a kind of electronic truth or dare game, no different than any “edgy” adult party board games. However, the commercial makes no attempts at subtlety, featuring spanking, stripping, and a series of alternate endings where shadowy silhouettes show you the many ways the two attractive couples can end their evening of sexy Wii playing. It’s a little unsettling.
Look, it’s hard to say why this commercial made me so
The other reason that makes the ad so odd is that, while the game is being sold for the Nintendo Wii and the Sony Playstation 3, the commercial makes a point of using the Wii version, highlighting a number of provocative uses for its iconic Wiimote. This is strange because Nintendo has always been famous for their very tough content rules and the censorship they’ve used to maintain them. While the content of the game itself looks relatively chaste (fully clothed cartoon people kissing and such), the commercial is purely built around the not-at-all chaste action on the other side of the TV screen.
It’s all just weird. And, seriously, who’d have thought that the next movie to get a video game adaptation
Check out the commercial below (which ends before all of the dirtier but still PG-13 alternate endings). Geekosystem’s write up is here.