CNN Continues Daytime Streak With Viewers 25-54 on Friday, But Fox News Retakes Primetime Lead in Demo as Protest Viewership Wanes
CNN’s ongoing ratings win streak continued apace in daytime on Friday in the coveted 25 – 54 age demographic, but the surge of viewers drawn to breaking coverage of the George Floyd protests seen in the previous week-and-a-half noticeably ebbed. As a result, Fox News recaptured the primetime lead in the demo, adding to its wins in overall viewers in all dayparts on Friday.
After posting huge ratings victories across daytime and primetime in the demo over the previous week, CNN’s average daytime numbers only reached 384,000 on Friday, a drop of more than 200,000 A25 – 54 viewers from Tuesday. Still, it was good enough to notch another victory over Fox News, which came in with 352,000 and MSNBC trailed with 211,000. CNN’s daytime win was led by its 2:00 p.m. and 3:00 p.m. versions of CNN Newsroom, which gained 417,000 and 457,000 in the demo respectively.
That network’s primetime numbers also fell back to Earth, with two of CNN’s shows — Anderson Cooper 360 (598,000) and Cuomo Prime Time (632,000) — giving up their brief runs at number-one in the demo, falling to Tucker Carlson Tonight (786,000) and Hannity (763,000), respectively. Only Don Lemon Tonight kept its win streak alive, beating out Fox News’ The Ingraham Angle 673,000 to 596,000, respectively.
An even more notable reversion to previous ratings trends was evident in the total audience picture. Fox News handily took the daytime title with 1.99 million overall viewers and romped in primetime with 3.85 million. CNN took second in daytime with 1.41 million total viewers and MSNBC trailed slightly behind with 1.39 million. In primetime, MSNBC jumped over CNN with 2.42 million to 2.00 million, respectively. Fox News was paced by its 8:00 and 9:00 p.m. flagship programs, which shared the overall cable news ratings title with 4.07 million viewers each. MSNBC’s The Rachel Maddow Show led the non-Fox News competition in primetime with 3.15 million.
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