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National Enquirer Owner Considering Bid to Purchase Time Inc.

David Pecker, the CEO of American Media Inc., the publisher of the National Enquirer and a number of other lesser-esteemed rags, is mulling a purchase of Time, Inc., Jeffrey Toobin writes in The New Yorker.

Buried in an extensive profile of Pecker, who has used the National Enquirer to support his longtime friend President Donald Trump, is a noteworthy revelation: that Pecker may bid for Time, Inc., the cash strapped media network boasting Time, People and Fortune amongst its stable of publications.

According to Toobin, “Pecker would almost certainly direct those magazines, and the journalists who work for them, to advance the interests of the President and to damage those of his opponents.”

That observation is based on Pecker’s editorial influence over the National Enquirer, the typically savage celebrity gossip hound that has gone soft in the era of what should be a content-rich Trump presidency.

Indeed, Trump was the first presidential candidate to ever receive an endorsement from the supermarket tabloid — likely due to Pecker’s close relationship with the former businessman and reality TV star.

Pecker detailed his affinity for Trump over lunch with Toobin, noting that the National Enquirer’s affectionate coverage of the president is a response to the magazine’s readership, which Pecker points out strongly supports the current administration.

Toobin’s report that Pecker is eyeing a purchase of Time, Inc. comes after American Media bought US Weekly earlier this year and Men’s Journal last week.

[image via screengrab]

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