comScore NY Times Magazine Slim For Summer, But Beefy For Fall and Winter? | Mediaite

NY Times Magazine Slim For Summer, But Beefy For Fall and Winter?

NYT-Mag-SuperpowerEarlier this summer, the New York Times Magazine got smaller — a little off the top, a little off the side. Well, this weekend the magazine showed that a slim summer doesn’t necessarily preclude a beefed-up fall and winter.

The NYT Magazine added a little something to the middle — an 80-page special advertising supplement (for Super Lawyers). The rest of the magazine is 66 pages, including the other ad pages.

But we know this is really nothing new — ye’ olde special advertising has always been a good way to put some meat on those bones when times are tough — and we don’t mind flipping through the whole thing because, you know, we don’t need a lawyer, but plenty of New Yorkers do. We just hope the proceeds go towards another $400,000’s worth of reporting. Or maybe two pages of Ethicist.

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