New York Times media reporter Brian Stelter told CNN on Tuesday that NBC’s Today Show “feels stale,” while ABC’s Good Morning America feels fresher. Stelter, who rarely offers quite this strong a public opinion on most media related issues, was discussing with CNN reporter Alina Cho the impending end to Ann Curry‘s career as a Today Show host, and the reasons why NBC’s morning show is in need of a shake-up.
“Research showed that Ann was great on her own and the viewers love her. But being paired with Matt [Lauer] may have not been the right thing,” Stelter said of the Today Show’s struggles.
Stelter recently revealed that he is in the midst of writing a book about the battle between network morning shows, tentatively titled Top of the Morning.
Cho mentioned that Today had been number one in the ratings for 16 years until GMA overtook the lead and has continued to dominate since then. “Maybe that’s because those people on GMA now are people you want to hang out with and spend more time with,” Stelter posited. “Right now, GMA feels fresher.”
“And the Today Show?” Cho asked.
“It feels stale.”
Check out the clip below, via CNN:
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