Soundbite: Palin Is The Most Important Brand In American Politics After Obama

ts-rich-190“Palin is far and away the most important brand in American politics after Barack Obama, and attention must be paid. Those who wishfully think her 15 minutes are up are deluding themselves.”

Frank Rich, op-ed columnist for the New York Times, in a Sunday column entitled “The Pitbull in the China Shop.”

Frank begins him column his a chuckle-worthy and true enough premise: “At last the American right and left have one issue they unequivocally agree on: You don’t actually have to read Sarah Palin’s book to have an opinion about it.”

He then continues to give his own review, marveling at the celebrity name-dropping, remarking on Palin’s ego (“outsized,” even for a politician) and calling the fact-checking of the book by Democrats and the media “another fruitless sideshow.”

Sure, it’s more ink for Going Rogue, but did you really think this was over already? The whole column is here.

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