Now that Donald Trump has become President Trump, NBC News has partnered with Simmons Research to try to figure out just what kind of effect Trump’s endorsement would have on a given product. Simmons conducted a survey using the following questions:
- Would you be more likely to use a product endorsed by President Trump?
- Would you be less likely to use a product endorsed by President Trump?
- Would you actively boycott a product endorsed by President Trump?
The results did not reflect well on the president. A full 49% responded in the affirmative to “less likely,” 29% did so for the “boycott” option, and just 18% said “yes” to the “more likely” question.
“We know Trump is a very polarizing figure, but these data suggest that the people who don’t like Trump feel much more strongly about it than the people who do like him,” said Steven Millman, Simmons’ chief scientist. Even if you break the numbers down along party lines, they don’t look great for Trump, with just 31% of Republicans picking “more likely,” only eight points ahead of the 23% who answered with “less likely.” Self-described “independents” tracked closely to Democrats.
[ image via Shutterstock]
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