2014 Oscars Attract Biggest Audience in 10 Years
Perhaps ABC has Ellen DeGeneres’ ultimate celebrity selfie to thank. That star-studded pic broke Twitter’s record for most retweeted photo ever, and now we know the Oscars had its best ratings in 10 years with 43 million total viewers, according to Nielsen. That’s up 6% from last year when Seth MacFarlane was the host.
Still, that number is far below that record-breaking year of 1998, when Titanic took home 11 Oscars, including Best Picture and the telecast drew 55.3 million viewers. It appears that this year was down ever-so-slightly in the 18-49 demographic, rating a 12.9 compared to last year’s 13. It makes sense that MacFarlane, creator of Family Guy, had somewhat more success with the younger crowd than he did overall.
The increase in viewers this year extended to Jimmy Kimmel’s post-Oscars special, which had its best year yet with 6.993 million total viewers, up 22% from 2013. His 2.42 million viewers in the 18-49 demo was also a 22% increase from the year before. It was a welcome development for ABC after getting trounced by Jimmy Fallon’s new Tonight Show over the last two weeks.
Since Nielsen also tracks Twitter now, we know that this year’s Oscars drew at least 11.2 million tweets from 2.8 million users. Meanwhile that Ellen selfie is fast approaching 3 million retweets:
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
[photo via screengrab]
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