Among Viewers 25-54, Van Susteren Leads Cooper By Just 63,000 Viewers At 10 P.M.
Cable news ratings, May 12, 2011:
•With a high-profile trip to North Korea, Fox’s Greta Van Susteren reported live from the notoriously secretive country Thursday night, but On the Record still felt pressure from CNN’s Anderson Cooper, who closed within 63,000 viewers in the key 25-54 demographic. Van Susteren, with 384,000 viewers, stayed at number one for the hour, but Cooper was a close second (321,000), MSNBC’s Ed Schultz slipped further behind with 228,000. Among total viewers, Fox remains far ahead, with 1,652,000 viewers to CNN’s 939,000.
•At 9 p.m., another tight race pits Fox’s Sean Hannity against MSNBC’s Rachel Maddow. Hannity, who has traditionally had one of the highest-rated shows in cable news, led Maddow by fewer than 100,000 viewers 25-54 Thursday. Hannity had an average of 448,000 viewers in the demo (still the second highest rated show on Fox News for the night), but Maddow was close behind with 357,000 (the highest-rated show on either MSNBC or CNN for the night).
Here’s the full scoreboard:
| TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
 |
 |
 |
 |
|
| 5 pm | Beck
397 |
Blitzer
152 |
Matthews
148 |
Special
51 |
| 6 pm | Baier
316 |
Blitzer
141 |
Live
144 |
Prime
57 |
| 7 pm | Shep
300 |
King, USA
167 |
Matthews
199 |
Issues
124 |
| 8 pm | O’Reilly
576 |
InTheArena
142 |
O’Donnell
248 |
Grace
122 |
| 9 pm | Hannity
448 |
Morgan
246 |
Maddow
357 |
DrDrew
85 |
| 10 pm | Van Susteren
384 |
Cooper
321 |
Schultz
228 |
Behar
81 |
| 11 pm | O’Reilly
338 |
Cooper
271 |
O’Donnell
150 |
Showbiz
83 |
| TOTAL DAY | 269 | 176 | 146 | 88 |
| PRIME TIME | 469 | 236 | 278 | 96 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
| TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
|
|
|
|
|
| 5 pm | Beck
1666 |
Blitzer
584 |
Matthews
678 |
Showbiz
192 |
| 6 pm | Baier
1709 |
Blitzer
579 |
Live
609 |
Prime
302 |
| 7 pm | Shep
1490 |
King, USA
445 |
Matthews
638 |
Issues
452 |
| 8 pm | O’Reilly
2610 |
InTheArena
498 |
O’Donnell
939 |
Grace
598 |
| 9 pm | Hannity
1966 |
Morgan
790 |
Maddow
1160 |
DrDrew
338 |
| 10 pm | Van Susteren
1652 |
Cooper
939 |
Schultz
884 |
Behar
300 |
| 11 pm | O’Reilly
1322 |
Cooper
550 |
O’Donnell
463 |
Showbiz
196 |
| TOTAL DAY | 1238 | 510 | 497 | 239 |
| PRIME TIME | 2076 | 742 | 996 | 403 |
| Data by Nielsen Media Research. Live and same day (DVR) data | ||||
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