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Among Viewers 25-54, Van Susteren Leads Cooper By Just 63,000 Viewers At 10 P.M.

Cable news ratings, May 12, 2011:

•With a high-profile trip to North Korea, Fox’s Greta Van Susteren reported live from the notoriously secretive country Thursday night, but On the Record still felt pressure from CNN’s Anderson Cooper, who closed within 63,000 viewers in the key 25-54 demographic. Van Susteren, with 384,000 viewers, stayed at number one for the hour, but Cooper was a close second (321,000), MSNBC’s Ed Schultz slipped further behind with 228,000. Among total viewers, Fox remains far ahead, with 1,652,000 viewers to CNN’s 939,000.

•At 9 p.m., another tight race pits Fox’s Sean Hannity against MSNBC’s Rachel Maddow. Hannity, who has traditionally had one of the highest-rated shows in cable news, led Maddow by fewer than 100,000 viewers 25-54 Thursday. Hannity had an average of 448,000 viewers in the demo (still the second highest rated show on Fox News for the night), but Maddow was close behind with 357,000 (the highest-rated show on either MSNBC or CNN for the night).

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

397

Blitzer

152

Matthews

148

Special

51

6 pm Baier

316

Blitzer

141

Live

144

Prime

57

7 pm Shep

300

King, USA

167

Matthews

199

Issues

124

8 pm O’Reilly

576

InTheArena

142

O’Donnell

248

Grace

122

9 pm Hannity

448

Morgan

246

Maddow

357

DrDrew

85

10 pm Van Susteren

384

Cooper

321

Schultz

228

Behar

81

11 pm O’Reilly

338

Cooper

271

O’Donnell

150

Showbiz

83

TOTAL DAY 269 176 146 88
PRIME TIME 469 236 278 96
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

1666

Blitzer

584

Matthews

678

Showbiz

192

6 pm Baier

1709

Blitzer

579

Live

609

Prime

302

7 pm Shep

1490

King, USA

445

Matthews

638

Issues

452

8 pm O’Reilly

2610

InTheArena

498

O’Donnell

939

Grace

598

9 pm Hannity

1966

Morgan

790

Maddow

1160

DrDrew

338

10 pm Van Susteren

1652

Cooper

939

Schultz

884

Behar

300

11 pm O’Reilly

1322

Cooper

550

O’Donnell

463

Showbiz

196

TOTAL DAY 1238 510 497 239
PRIME TIME 2076 742 996 403
Data by Nielsen Media Research. Live and same day (DVR) data

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