comScore

As Viewers Vanish For Holidays, CNN’s Parker Spitzer Takes The Hardest Hit

Cable news ratings, December 30, 2010:

•The week between Christmas and New Year’s isn’t known as a ratings powerhouse by any means, but you still don’t want to be the show that sinks more than everybody else. CNN’s Parker Spitzer sank last Thursday, dipping to mere 58,000 viewers 25-54–the lowest ratings on CNN between 5 and 10 p.m., and putting Parker Spitzer well out of contention in the 8 p.m. time period, where The O’Reilly Factor ruled with 411,000 viewers. Notably, there were no guest hosts on Parker Spitzer Thursday, with the A-Team in place.

•On HLN, Nancy Grace was a strong performer Thursday, coming in second to O’Reilly among viewers 25-54, with 149,000–beating out MSNBC’s Countdown by a full 31,000 viewers.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

303

Blitzer

132

Matthews

142

Showbiz

69

6 pm Baier

339

Blitzer

89

Ed Show

138

Prime

41

7 pm Shep

273

King, USA

81

Matthews

139

Issues

64

8 pm O’Reilly

411

ParkerSpitzer

58

Olbermann

118

Grace

149

9 pm Hannity

325

King

73

Maddow

151

Behar

105

10 pm Van Susteren

261

Cooper

117

Special

171

Grace

141

11 pm O’Reilly

198

Cooper

55

Special

276

Showbiz

82

TOTAL DAY 254 90 145 100
PRIME TIME 332 83 147 132
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

1324

Blitzer

383

Matthews

630

Showbiz

123

6 pm Baier

1874

Blitzer

283

Ed Show

566

Prime

88

7 pm Shep

1396

King, USA

340

Matthews

595

Issues

225

8 pm O’Reilly

1891

ParkerSpitzer

368

Olbermann

645

Grace

574

9 pm Hannity

1217

King

464

Maddow

684

Behar

390

10 pm Van Susteren

987

Cooper

546

Special

319

Grace

340

11 pm O’Reilly

715

Cooper

271

Special

409

Showbiz

167

TOTAL DAY 1057 338 409 257
PRIME TIME 1365 459 549 435
Data by Nielsen Media Research. Live and same day (DVR) data

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