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Back To Earth: On Day Three Hannity Doubles Piers Morgan In Demo; Maddow Gets Third

Cable news ratings, January 11, 2011:

•On his third night, and with a less splashy guest in the form of Condoleezza Rice, CNN’s Piers Morgan saw his ratings fall more than fifty percent from the first-place Tuesday night finish of 551,000 viewers 25-54 to 239,000 viewers on Wednesday. The drop was big, but MSNBC’s Rachel Maddow also had a dip in ratings in the demo–though a far smaller one–keeping Piers Morgan Tonight in second place. Fox’s Hannity was a solid number one, with 565,000 viewers.

Among total viewers, Hannity led with 1,974,000, followed by Maddow with 1,094,000. Morgan slipped to third place overall, with 1,028,000. Piers Morgan Tonight has another high-profile guest tonight, with Golden Globes bad boy Ricky Gervais, which may boost ratings back up a bit.

•The significantly improved ratings for CNN at 9 p.m. have helped 10 p.m.’s AC 360, which was in second place among viewers 25-54 Wednesday, edging MSNBC’s Lawrence O’Donnell by about 19,000 viewers.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

399

Blitzer

74

Matthews

136

Showbiz

55

6 pm Baier

356

Blitzer

130

Ed Show

139

Prime

71

7 pm Shep

408

King, USA

141

Matthews

160

Issues

177

8 pm O’Reilly

789

ParkerSpitzer

131

Olbermann

248

Grace

202

9 pm Hannity

565

Morgan

239

Maddow

221

Missing

123

10 pm Van Susteren

405

Cooper

220

O’Donnell

201

Behar

115

11 pm O’Reilly

424

Cooper

114

Olbermann

131

Showbiz

90

TOTAL DAY 306 120 125 107
PRIME TIME 587 197 223 143
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

1764

Blitzer

496

Matthews

727

Showbiz

201

6 pm Baier

2156

Blitzer

538

Ed Show

750

Prime

186

7 pm Shep

1872

King, USA

394

Matthews

687

Issues

433

8 pm O’Reilly

3091

ParkerSpitzer

448

Olbermann

1172

Grace

683

9 pm Hannity

1974

Morgan

1028

Maddow

1094

Missing

433

10 pm Van Susteren

1544

Cooper

670

O’Donnell

837

Behar

364

11 pm O’Reilly

1382

Cooper

355

Olbermann

493

Showbiz

296

TOTAL DAY 1255 443 537 280
PRIME TIME 2204 715 1035 481
Data by Nielsen Media Research. Live and same day (DVR) data

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