David Bohrman, a CNN senior vice president who resigned his post at the network last week to take a “fantastic new opportunity” has been named president of Current TV. “Current’s mission has always been to shine a light on important issues, to spark debate and to speak truth to power. Earlier this year, we advanced this mission when we brought Keith Olbermann to Current and clearly stated our intent to be a truly independent, conflict-free, progressive voice in the news and political commentary arena,” said Current’s Al Gore. “David Bohrman passionately shares our vision. He has innovation in his DNA, and he has the unique qualifications and relationships to take Current to a whole new level in programming and production.”
For the past decade, Bohrman was CNN’s senior vice president of programming and Washington, DC bureau chief, and in May of this year, he became CNN’s SVP and “Chief Innovation Officer.” As Current’s president, he will be based in New York and San Francisco, and will oversee programming, production, broadcast operations, digital and technology. He will also work closely with Olbermann, who in addition to his hosting duties, serves as Current’s Chief News Officer.
“There has been a profound change in the media landscape in terms of what’s being covered, how it’s being covered and how audiences want to consume it,” said Bohrman. “Those of us inside the media business have a responsibility to anticipate what viewers want and need, and we must constantly reinvent the medium. Today more than ever, I think audiences demand intelligent discourse instead of shouting. They want a way to be part of the discourse instead of being passive outsiders. I have been watching what Al and Joel and Keith have been doing at Current, and I believe that Current has a real opportunity to be a truly vital medium for a new breed of savvy, intelligent viewers. I’m extremely energized and inspired by this opportunity to work with them to establish Current as a significant and influential voice in the news and political commentary arena.”
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