Well it appears that all of the posturing and rhetoric in the past few weeks regarding the contemptuous relationship between Glenn Beck and Fox News has lead to something after all. In an exclusive to his website TheBlaze.com, Fox News and Mercury Radio Arts (Beck’s production company) have jointly announced that Glenn Beck intends to transition off of his daily program.
FOX NEWS AND MERCURY RADIO ARTS ANNOUNCE NEW AGREEMENT
(New York, NY) Fox News and Mercury Radio Arts, Glenn Beck’s production company, are proud to announce that they will work together to develop and produce a variety of television projects for air on the Fox News Channel as well as content for other platforms including Fox News’ digital properties. Glenn intends to transition off of his daily program, the third highest rated in all of cable news, later this year.
Roger Ailes, Chairman and CEO of Fox News said, “Glenn Beck is a powerful communicator, a creative entrepreneur and a true success by anybody’s standards. I look forward to continuing to work with him. ” Glenn Beck said: “I truly believe that America owes a lot to Roger Ailes and Fox News. I cannot repay Roger for the lessons I’ve learned and will continue to learn from him and I look forward to starting this new phase of our partnership.”
Joel Cheatwood, SVP/Development at Fox News, will be joining Mercury Radio Arts effective April 24, 2011. Part of his role as EVP will be to manage the partnership and serve as a liaison with the Fox News Channel. Roger Ailes said: “Joel is a good friend and one of the most talented and creative executives in the business. Over the past four years I have consistently valued his input and advice and that will not stop as we work with him in his new role.” “Glenn Beck” is consistently the third highest rated program on cable news.
For the 27 months that “Glenn Beck” has aired on Fox News, the program has averaged more than 2.2 million total viewers and 563,000 viewers 25-54 years old, numbers normally associated with shows airing in primetime, not at 5pm. “Glenn Beck” has dominated all of its cable news competitors since launch.
While Beck’s ratings have been down from a unsustainable high of last August, he continued to produced outstanding numbers, particularly for the 5PM slot. But conservative thought leaders had become more and more circumspect of Beck’s conspiratorial theories and “end of days” rhetoric, which lead some to theorize that his days at the cable news leader may in fact be numbered.
Two weeks ago, Mediaite broke news that Beck was hiring Fox News SVP Joel Cheatwood to help manage his production company Mercury Radio Arts and develop new content under Beck’s own brand. Many saw this as the next step in the parting of ways between Beck and Fox, which is somewhat confirmed by the today’s joint press release.
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