Brian Williams Now Trusted as Much as Duck Dynasty Star
It hasn’t been a good six days for Brian Williams.
And with all that came a significant hit to Williams’ and NBC’s credibility. 70 percent of Mediaite readers said NBC should fire Williams, while 40 percent of Americans said his Iraq War story embellishment makes them less likely to trust NBC’s reporting. And on top of that, the entire saga has taken a toll on NBC’s ratings.
Does it get much worse than that? It does. According to one research firm, Williams is no longer the 23rd most-trusted person in America. He’s now at number 825 — which puts him on the same level as actor Gene Hackman, Russell Westbrook of the Oklahoma City Thunder, and Duck Dynasty star Willie Robertson.
According to the New York Times, the Marking Arm — the firm that conducts the celebrity trustworthiness index — is “closely watched by advertisers and media and marketing executives.” So it looks like that ratings hit will have some dramatic effects for NBC.
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