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RATINGS

CNBC Has Lowest-Rated Quarter in 20 Years

Fox News, MSNBC and CNN were all able to claim some sort of ratings victory in the third quarter of 2013, but there is not much good news for CNBC. The network hit a 20-year ratings low in the coveted 25-54 demo over the last three months. With just 38K viewers in the demo for total day, the network had its worst ratings since the first quarter of 1993. That figure was also a 24% drop from Q3 2012 when CNBC had 50K in the demo for total day.


While not as dismal, the numbers for total viewers were not that much better. With 133K total viewers in total day, CNBC had its lowest quarter since Q2 2005. It was a 19% drop from last year when the network had 164K total viewers in total day.

The following shows all saw their lowest-rated quarter ever in the demo: Squawk Box (6-9a), Power Lunch (1-2p), Street Signs (2-3p), Fast Money (5-6p) and Mad Money (6-7p). And these all had their lowest-rated quarter ever in total viewers: Squawk on the Street (9-11a), Fast Money Halftime Report (12-1p), Closing Bell (4-5p) and The Kudlow Report (7-8p). The only show that did not have an all-time ratings low was the 3-4pm hour of Closing Bell with Maria Bartiromo.

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