comScore Cable News Ratings - Quake - Wolf Blitzer - CNN
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Quake Coverage Ratings: CNN Wins Demo; Fox News Wins Primetime; MSNBC Skips Story

Cable news ratings, March 11, 2011:

•On a night of major news in the form of the Japan earthquake and tsunami, viewers broke traditional patterns and flocked to CNN in huge numbers–every one of the network’s programs from 5 p.m. through 11 p.m. attracted more than a million viewers 25-54. Wolf Blitzer‘s Situation Room had the highest ratings of the night, hitting 1,346,000 viewers 25-54, more than Fox’s Shepard Smith, MSNBC’s Chris Matthews and HLN’s Showbiz Tonight combined. However, Fox News was able to hold off CNN just barely in total viewers.

•MSNBC’s decision to stick with its standard Friday night fare, taped episodes of the prison show Lockup at 10 p.m. and 11 p.m. proved costly, as the network’s already comparatively low ratings compared to Fox News and CNN collapsed as soon as the network went to tape. MSNBC’s Rachel Maddow, who was soundly beaten by Fox’s Sean Hannity and CNN’s Piers Morgan, had a still respectable 456,000 viewers 25-54 (MSNBC’s highest ratings of the night). That number fell to 251,000 with Lockup at 10 p.m. By comparison, CNN’s Anderson Cooper had well over a million viewers more than MSNBC.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Shep

883

Blitzer

1346

Matthews

181

Showbiz

104

6 pm Baier

809

Blitzer

1335

Live

213

Prime

128

7 pm Shep

807

King, USA

1116

Matthews

192

Issues

141

8 pm O’Reilly

859

InTheArena

1088

O’Donnell

272

Grace

140

9 pm Hannity

737

Morgan

1105

Maddow

456

Missing

112

10 pm Van Susteren

660

Cooper

1294

Lockup

251

Behar

83

11 pm O’Reilly

505

Cooper

1124

Lockup

219

Showbiz

82

TOTAL DAY 724 1100 205 131
PRIME TIME 754 1163 327 110
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Shep

3103

Blitzer

3350

Matthews

697

Showbiz

246

6 pm Baier

3020

Blitzer

2980

Live

687

Prime

284

7 pm Shep

2918

King, USA

2496

Matthews

729

Issues

371

8 pm O’Reilly

3504

InTheArena

2468

O’Donnell

1002

Grace

515

9 pm Hannity

2504

Morgan

2695

Maddow

1256

Missing

347

10 pm Van Susteren

2140

Cooper

2771

Lockup

518

Behar

216

11 pm O’Reilly

1401

Cooper

2330

Lockup

423

Showbiz

235

TOTAL DAY 2273 2532 630 311
PRIME TIME 2719 2645 926 353
Data by Nielsen Media Research. Live and same day (DVR) data

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