CNN Shakes Up Daytime Schedule
Jeff Zucker has both said that he plans to “shake up” CNN’s prime time schedule in 2014 and that he’s “not under any pressure” to do so soon. But now it looks like he’s starting the year with some big changes on the dayside part of the network’s programming.
CNN announced Friday that starting Monday, February 10th, Early Start’s John Berman and New Day’s Michaela Pereira will co-anchor CNN’s 11am hour, while continuing to co-host their respective shows earlier in the morning.
Legal View with Ashleigh Banfield will move from 11am to 12pm (ET) for the hour, replacing Around The World with Suzanne Malveaux, who is transitioning back into a national correspondent role covering politics, national news, and international current events.
At 1pm, the first hour of CNN Newsroom will be replaced by a brand new show from Wolf Blitzer, simply titled Wolf, with a focus on politics, breaking news and international news. He will retain his role as host of The Situation Room from 5–6:30 pm. (ET).
Here’s how the new breakdown looks after New Day ends at 9am and The Lead with Jake Tapper begins at 4pm:
9 – 11am Carol Costello
11am – 12pm John Berman and Michaela Pereira
12 – 1pm Ashleigh Banfield
1 – 2pm Wolf Blitzer
2 – 4pm Brooke Baldwin
The day time hours are where CNN saw its best ratings success in 2013, beating MSNBC in total day in both the 25-54 demo and total viewers. Evidently, Zucker sees these changes as a way to extend that lead.
[photo via screengrab]
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