CNN Tops Key 25-54 Demo For 4th Straight Week, First Time They’ve Done That In 15 Years
Last week’s cable news numbers are in and CNN is the big winner when it comes to attracting the most lucrative advertising demographic.
For the week of October 17-23, CNN attracted an average audience among adults aged 25-54 of 360,000 viewers in total day. The network also was #1 in the demo in primetime, bringing in an average audience of 813K viewers. And when looking at just Monday – Friday primetime, CNN was still on top, averaging just over a million viewers in the demo.
In comparison, Fox News was just behind in the total day numbers at 345,000, with MSNBC coming in third at 243K. Fox News also finished second in the demo in primetime and M-F primetime.
As far as total viewers, CNN finished second to Fox News in total day, primetime and M-F, with MSNBC coming in at third in all three areas. This shows an improvement for CNN over the third quarter, where MSNBC beat CNN in primetime viewership (though CNN was triumphant in total day and the 25-54 demo).
CNN leading in the demo for four straight weeks represents a major milestone for the cable news network. This is the first time in 15 years CNN has done this. The last time they led this many weeks in a row they were still the big dog in the cable news landscape. However, shortly afterwards, in January 2002, Fox News overtook the ratings lead and has held it ever since.
[image via CNN]
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