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CNN’s 7 P.M. And 8 P.M. Hours Both Fall To Fourth Place; Both Timeslots Slated For Programming Changes

Cable news ratings, August 3, 2011:

•Only two of CNN’s evening hours hit fourth place Wednesday: John King, USA at 7 p.m. and In the Arena at 8. King averaged 126,000 viewers 25-54 (behind HLN’s Issues with Jane Velez-Mitchell, who had 135,000) and Arena averaged 186,000 viewers 25-54, behind HLN’s Nancy Grace, who had 241,000.

It’s probably no surprise both of those hours are slated for makeovers in the next few weeks, with CNN’s Anderson Cooper taking over the 8 p.m. hour on Monday, and Erin Burnett launching a new show at 7 p.m. in September. (Arena goes away, and JK USA moves to 6 p.m.)

•Speaking of Cooper, the fight for 2nd place at 10 p.m. remains tight, with MSNBC’s Ed Schultz taking a narrow victory with 226,000 viewers 25-54, ahead of AC 360‘s 222,000. Fox’s Greta Van Susteren had a comfortable margin in first place, with 416,000.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5

324

Blitzer

129

Matthews

154

Special

86

6 pm Baier

337

Blitzer

150

Live

162

Prime

125

7 pm Shep

354

King, USA

126

Matthews

209

Issues

135

8 pm O’Reilly

743

Arena

186

O’Donnell

236

Grace

241

9 pm Hannity

463

Morgan

224

Maddow

305

DrDrew

209

10 pm Van Susteren

416

Cooper

222

Schultz

226

Behar

145

11 pm O’Reilly

364

Cooper

139

O’Donnell

137

Showbiz

151

TOTAL DAY 281 133 141 112
PRIME TIME 542 210 256 193
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5

1202

Blitzer

658

Matthews

678

Special

404

6 pm Baier

1796

Blitzer

493

Live

654

Prime

447

7 pm Shep

1546

King, USA

384

Matthews

792

Issues

550

8 pm O’Reilly

3211

Arena

517

O’Donnell

863

Grace

929

9 pm Hannity

2009

Morgan

702

Maddow

942

DrDrew

771

10 pm Van Susteren

1738

Cooper

610

Schultz

762

Behar

660

11 pm O’Reilly

1165

Cooper

324

O’Donnell

453

Showbiz

511

TOTAL DAY 1117 399 443 380
PRIME TIME 2321 609 857 773
Data by Nielsen Media Research. Live and same day (DVR) data

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