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CNN’s Election Coverage Slightly Boosts Ratings, But Still Finishes Behind MSNBC, HLN

Cable news ratings, August 24, 2010: Check out the highlights, and see the full ratings below:

• CNN covered Tuesday’s primaries more than any other cable network, and while ratings in prime time saw a bump, it wasn’t enough to move the network from 4th place in the A25-54 demographic. John King, USA the hour prime time saw particularly low ratings – just 68,000 in the demo. Fox News was #1, by far.

Keith Olbermann on MSNBC at 8pmET had the top non-FNC show in both categories. In the demo, Olbermann more than doubled CNN’s Rick Sanchez.

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm

Beck

464

Blitzer

136

Matthews

149

Showbiz

97

6 pm

Baier

377

Blitzer

80

Ed Show

173

Prime

113

7 pm

Shep

354

King, USA

68

Matthews

164

Issues

174

8 pm

O’Reilly

624

Sanchez

153

Olbermann

308

Grace

215

9 pm

Hannity

428

King

123

Maddow

266

Behar

132

10 pm

Greta

363

Cooper

175

Olbermann

154

Grace

201

11 pm

O’Reilly

361

Cooper

120

Maddow

107

Showbiz

166

TOTAL DAY 296 117 128 128
PRIME TIME 474 150 243 178
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm

Beck

2252

Blitzer

593

Matthews

534

Showbiz

191

6 pm

Baier

2074

Blitzer

446

Ed Show

681

Prime

231

7 pm

Shep

1621

King, USA

389

Matthews

633

Issues

443

8 pm

O’Reilly

2521

Sanchez

544

Olbermann

1031

Grace

619

9 pm

Hannity

1924

King

591

Maddow

970

Behar

445

10 pm

Greta

1694

Cooper

643

Olbermann

407

Grace

429

11 pm

O’Reilly

1229

Cooper

479

Maddow

312

Showbiz

363

TOTAL DAY 1279 425 425 295
PRIME TIME 2049 593 803 486
Data by Nielsen Media Research. Live and same day (DVR) data.

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