CNN’s In The Arena Hits Lowest Ratings Since Show’s Reformat, Slipping Below 100,000 Viewers 25-54
Cable news ratings, April 11, 2011:
•After a strong run amid CNN’s overall ratings improvement in recent weeks, the network’s In the Arena had its weakest showing since the show’s reformat after the departure of Kathleen Parker. On Tuesday night, the Eliot Spitzer-led show attracted just 92,000 viewers 25-54, and lost 48,000 viewers from its lead-in, John King, USA. Arena landed in fourth place behind Fox’s Bill O’Reilly, MSNBC’s Lawrence O’Donnell and HLN’s Nancy Grace.
The last time the show fell below 100,000 in the demo was back in February, amid concerns that poor ratings would require a change in the program’s direction. In recent weeks, Arena has regularly hit ratings in the 200,000 and above, even clearing 1 million viewers in the demo after the earthquake in Japan.
•With fill-in hosts taking the helm at Fox’s Glenn Beck, the ratings have been off, though hardly enough to threaten the show’s hold on first place in its timeslot. On Tuesday, the show was the lowest-rated Fox program in primetime with 326,000 viewers in the demo, but still comfortably ahead of the competition at CNN and MSNBC.
Here’s the full scoreboard:
| TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
 |
 |
 |
 |
|
| 5 pm | Beck
326 |
Blitzer
180 |
Matthews
144 |
Showbiz
37 |
| 6 pm | Baier
337 |
Blitzer
103 |
Live
115 |
Prime
71 |
| 7 pm | Shep
433 |
King, USA
140 |
Matthews
157 |
Issues
119 |
| 8 pm | O’Reilly
678 |
InTheArena
92 |
O’Donnell
220 |
Grace
128 |
| 9 pm | Hannity
572 |
Morgan
116 |
Maddow
350 |
DrDrew
92 |
| 10 pm | Van Susteren
400 |
Cooper
198 |
Schultz
267 |
Behar
121 |
| 11 pm | O’Reilly
391 |
Cooper
160 |
O’Donnell
126 |
Showbiz
62 |
| TOTAL DAY | 327 | 144 | 136 | 86 |
| PRIME TIME | 550 | 135 | 279 | 112 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
| TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
|
|
|
|
|
| 5 pm | Beck
1565 |
Blitzer
655 |
Matthews
730 |
Showbiz
116 |
| 6 pm | Baier
1972 |
Blitzer
465 |
Live
625 |
Prime
180 |
| 7 pm | Shep
1800 |
King, USA
497 |
Matthews
681 |
Issues
298 |
| 8 pm | O’Reilly
3180 |
InTheArena
475 |
O’Donnell
827 |
Grace
411 |
| 9 pm | Hannity
2290 |
Morgan
605 |
Maddow
1014 |
DrDrew
216 |
| 10 pm | Van Susteren
1465 |
Cooper
617 |
Schultz
806 |
Behar
332 |
| 11 pm | O’Reilly
1200 |
Cooper
417 |
O’Donnell
435 |
Showbiz
175 |
| TOTAL DAY | 1335 | 466 | 504 | 210 |
| PRIME TIME | 2312 | 566 | 883 | 315 |
| Data by Nielsen Media Research. Live and same day (DVR) data | ||||
Have a tip we should know? tips@mediaite.com
