comScore

CNN’s In The Arena Hits Lowest Ratings Since Show’s Reformat, Slipping Below 100,000 Viewers 25-54

Cable news ratings, April 11, 2011:

•After a strong run amid CNN’s overall ratings improvement in recent weeks, the network’s In the Arena had its weakest showing since the show’s reformat after the departure of Kathleen Parker. On Tuesday night, the Eliot Spitzer-led show attracted just 92,000 viewers 25-54, and lost 48,000 viewers from its lead-in, John King, USA. Arena landed in fourth place behind Fox’s Bill O’Reilly, MSNBC’s Lawrence O’Donnell and HLN’s Nancy Grace.

The last time the show fell below 100,000 in the demo was back in February, amid concerns that poor ratings would require a change in the program’s direction. In recent weeks, Arena has regularly hit ratings in the 200,000 and above, even clearing 1 million viewers in the demo after the earthquake in Japan.

•With fill-in hosts taking the helm at Fox’s Glenn Beck, the ratings have been off, though hardly enough to threaten the show’s hold on first place in its timeslot. On Tuesday, the show was the lowest-rated Fox program in primetime with 326,000 viewers in the demo, but still comfortably ahead of the competition at CNN and MSNBC.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

326

Blitzer

180

Matthews

144

Showbiz

37

6 pm Baier

337

Blitzer

103

Live

115

Prime

71

7 pm Shep

433

King, USA

140

Matthews

157

Issues

119

8 pm O’Reilly

678

InTheArena

92

O’Donnell

220

Grace

128

9 pm Hannity

572

Morgan

116

Maddow

350

DrDrew

92

10 pm Van Susteren

400

Cooper

198

Schultz

267

Behar

121

11 pm O’Reilly

391

Cooper

160

O’Donnell

126

Showbiz

62

TOTAL DAY 327 144 136 86
PRIME TIME 550 135 279 112
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

1565

Blitzer

655

Matthews

730

Showbiz

116

6 pm Baier

1972

Blitzer

465

Live

625

Prime

180

7 pm Shep

1800

King, USA

497

Matthews

681

Issues

298

8 pm O’Reilly

3180

InTheArena

475

O’Donnell

827

Grace

411

9 pm Hannity

2290

Morgan

605

Maddow

1014

DrDrew

216

10 pm Van Susteren

1465

Cooper

617

Schultz

806

Behar

332

11 pm O’Reilly

1200

Cooper

417

O’Donnell

435

Showbiz

175

TOTAL DAY 1335 466 504 210
PRIME TIME 2312 566 883 315
Data by Nielsen Media Research. Live and same day (DVR) data

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