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CNN’s In The Arena Shows Ratings Strength Against MSNBC’s Last Word

Cable news ratings, June 28, 2011:

•On a night when the fight for first place went to HLN, winning most of prime time over Fox News, an interesting contest shaped up in the race for third place. MSNBC’s The Last Word, the Lawrence O’Donnell show that launched early this year in the aftermath of Keith Olbermann‘s sudden departure, was just 5,000 viewers 25-54 ahead of CNN’s In the Arena, the Eliot Spitzer show averaged 170,000 viewers 25-54, compared to Word‘s 175,000.

•Who had the second-highest-rated show in cable news after Fox’s Bill O’Reilly Tuesday night? It wasn’t Sean Hannity and it wasn’t Nancy Grace, but rather the honor went to HLN’s Vinnie Politan, whose Casey Anthony coverage on Special Report averaged 549,000 viewers 25-54.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

385

Blitzer

185

Matthews

163

Special

549

6 pm Baier

376

Blitzer

188

Live

152

Prime

481

7 pm Shep

394

King, USA

188

Matthews

151

Issues

498

8 pm O’Reilly

597

InTheArena

170

O’Donnell

175

Grace

480

9 pm Hannity

420

Morgan

159

Maddow

259

DrDrew

461

10 pm Van Susteren

348

Cooper

300

Schultz

268

Grace

388

11 pm O’Reilly

281

Cooper

223

O’Donnell

137

Showbiz

172

TOTAL DAY 274 135 125 286
PRIME TIME 457 210 234 439
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

1649

Blitzer

681

Matthews

677

Special

1974

6 pm Baier

1968

Blitzer

565

Live

579

Prime

1517

7 pm Shep

1659

King, USA

444

Matthews

663

Issues

1588

8 pm O’Reilly

2530

InTheArena

545

O’Donnell

729

Grace

1703

9 pm Hannity

1860

Morgan

515

Maddow

945

DrDrew

1489

10 pm Van Susteren

1428

Cooper

694

Schultz

765

Grace

1047

11 pm O’Reilly

866

Cooper

538

O’Donnell

465

Showbiz

535

TOTAL DAY 1028 387 420 976
PRIME TIME 1949 585 814 1401
Data by Nielsen Media Research. Live and same day (DVR) data

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