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CNN’s John King Beats Fox’s Shepard Smith In Rare Demo Win As CNN Rises, MSNBC Falls

Cable news ratings, March 16, 2011:

•In a clear sign of how much impact a major international story like Japan has had on CNN’s ratings, one need only look at John King, USA. The show that has improved in recent weeks from dangerously low ratings earlier in the year last night took first place among viewers 25-54, beating Fox’s Shepard Smith. JK,USA had 608,000 viewers to Smith’s 554,000. MSNBC’s Chris Matthews was a distant third, with 210,000.

Among total viewers, Smith (2,033,000) prevailed over King (1,371,000).

•Overall, CNN beat Fox News in primetime among viewers 25-54, with the network’s shows at 6 p.m., 7 p.m., 10 p.m. and 11 p.m. all coming in first place. Fox News won in terms of total viewers. But MSNBC has seen its ratings slide significantly all week, with its typically well-rated shows, Rachel Maddow and Lawrence O’Donnell each failing to break 250,000 viewers in the demo. By comparison, CNN’s lowest-rated hour, the 5 p.m. version of Situation Room, had 387,000 viewers 25-54.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

562

Blitzer

387

Matthews

157

Showbiz

83

6 pm Baier

486

Blitzer

559

Live

172

Prime

68

7 pm Shep

554

King, USA

608

Matthews

225

Issues

135

8 pm O’Reilly

767

InTheArena

608

O’Donnell

210

Grace

198

9 pm Hannity

580

Morgan

510

Maddow

245

Missing

156

10 pm Van Susteren

586

Cooper

916

Schultz

189

Behar

121

11 pm O’Reilly

488

Cooper

895

O’Donnell

123

Showbiz

78

TOTAL DAY 417 477 155 96
PRIME TIME 644 679 215 156
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

2183

Blitzer

1294

Matthews

672

Showbiz

191

6 pm Baier

2020

Blitzer

1354

Live

581

Prime

173

7 pm Shep

2033

King, USA

1371

Matthews

720

Issues

332

8 pm O’Reilly

3315

InTheArena

1471

O’Donnell

872

Grace

568

9 pm Hannity

2166

Morgan

1276

Maddow

887

Missing

378

10 pm Van Susteren

1964

Cooper

1986

Schultz

861

Behar

366

11 pm O’Reilly

1299

Cooper

1620

O’Donnell

477

Showbiz

193

TOTAL DAY 1509 1122 518 248
PRIME TIME 2482 1578 873 428
Data by Nielsen Media Research. Live and same day (DVR) data

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