comScore

CNN’s Piers Morgan Closes Gap On MSNBC’s Rachel Maddow In Fight For Second Place

Cable news ratings, March 7, 2011:

•CNN’s Piers Morgan, who hit an all-time high rating last week with Charlie Sheen, drifted back to third place since, but had a strong performance Monday. Morgan had 286,000 viewers 25-54, just 33,000 viewers behind MSNBC’s Rachel Maddow, whose show has been drawing exceptionally high ratings recently. The timeslot winner remains Fox’s Sean Hannity, who beat both Morgan and Maddow combined with 618,000 viewers.

•At ten p.m., CNN’s Anderson Cooper continues to present a challenge not just to MSNBC’s Ed Schultz, but to Greta Van Susteren at Fox News as well. Cooper’s AC 360 was the highest-rated non-Fox News show in cable news Monday, with 352,000 viewers 25-54. Cooper outdistanced MSNBC’s Ed Schultz, who had 305,000, and remained competitive with Fox’s Greta Van Susteren, who won the time period with 407,000.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

457

Blitzer

193

Matthews

157

Showbiz

66

6 pm Baier

424

Blitzer

213

Live

150

Prime

98

7 pm Shep

435

King, USA

229

Matthews

211

Issues

121

8 pm O’Reilly

836

InTheArena

173

O’Donnell

256

Grace

205

9 pm Hannity

618

Morgan

286

Maddow

319

Missing

115

10 pm Van Susteren

407

Cooper

352

Schultz

305

Behar

121

11 pm O’Reilly

423

Cooper

284

O’Donnell

204

Showbiz

114

TOTAL DAY 366 176 148 102
PRIME TIME 620 270 296 140
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

1774

Blitzer

668

Matthews

609

Showbiz

184

6 pm Baier

1954

Blitzer

558

Live

633

Prime

254

7 pm Shep

1788

King, USA

579

Matthews

754

Issues

388

8 pm O’Reilly

3364

InTheArena

571

O’Donnell

1061

Grace

633

9 pm Hannity

2293

Morgan

796

Maddow

1183

Missing

409

10 pm Van Susteren

1523

Cooper

838

Schultz

960

Behar

338

11 pm O’Reilly

1231

Cooper

571

O’Donnell

545

Showbiz

273

TOTAL DAY 1388 500 510 262
PRIME TIME 2396 737 1070 448
Data by Nielsen Media Research. Live and same day (DVR) data

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