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Despite Celebrity Guests And Buzz, CNN’s Piers Morgan Outpaced By MSNBC’s Rachel Maddow

Cable news ratings, March 29, 2011:

•The special live edition of CNN’s Piers Morgan Tonight featured two of the co-founders of Twitter and a host of celebrity guests, including Alyssa Milano and Martha Stewart
, but the highly promoted hour fell to a third place finish Tuesday, behind MSNBC’s Rachel Maddow and Fox’s Sean Hannity. Morgan had 209,000 viewers 25-54, significantly behind Maddow’s 328,000. Hannity won the hour with 568,000.

•While MSNBC’s top performing shows are regaining some of the strength they lost in recent weeks, MSNBC Live is not faring well. The 6 p.m. hour, hosted by Cenk Uygur, delivered an anemic 94,000 viewers 25-54, compared to 220,000 for CNN’s Wolf Blitzer and 507,000 for Fox’s Bret Baier.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

525

Blitzer

209

Matthews

124

Showbiz

55

6 pm Baier

507

Blitzer

220

Live

94

Prime

48

7 pm Shep

443

King, USA

188

Matthews

205

Issues

96

8 pm O’Reilly

752

InTheArena

230

O’Donnell

291

Grace

184

9 pm Hannity

568

Morgan

209

Maddow

328

Missing

88

10 pm Van Susteren

382

Cooper

370

Schultz

291

Behar

90

11 pm O’Reilly

431

Cooper

270

Special

188

Showbiz

97

TOTAL DAY 322 198 139 91
PRIME TIME 567 270 305 119
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

2063

Blitzer

726

Matthews

503

Showbiz

216

6 pm Baier

2145

Blitzer

580

Live

439

Prime

180

7 pm Shep

1688

King, USA

507

Matthews

586

Issues

258

8 pm O’Reilly

2812

InTheArena

543

O’Donnell

905

Grace

434

9 pm Hannity

1952

Morgan

557

Maddow

1072

Missing

259

10 pm Van Susteren

1488

Cooper

783

Schultz

824

Behar

231

11 pm O’Reilly

1224

Cooper

568

O’Donnell

383

Showbiz

204

TOTAL DAY 1180 520 456 240
PRIME TIME 2084 627 935 414
Data by Nielsen Media Research. Live and same day (DVR) data

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