DNC Day One Ratings: MSNBC and NBC Win In Total Viewers And Demo
During Tuesday evening’s coverage of the first night of the 2012 Democratic National Convention, MSNBC and mothership station NBC beat all other networks in both total viewership and the age 25-54 demo.
For primetime cable network coverage, MSNBC nearly doubled the demo total of competitor Fox News:
8-11PM Primetime Viewers in 25-54 Demo
In total viewership, MSNBC also won the evening:
8-11PM Primetime Total Viewers
During the 10 p.m. hour, NBC and MSNBC beat out every other network in both demo and total viewership:
10-11PM Viewers in 25-54 Demo
10-11PM Total Viewers
All of the broadcast networks experienced a decline in viewership from the first night of 2008’s DNC — NBC is down 16%, CBS is down 15%, and ABC down 32%. Additionally, aside from MSNBC, all cable news networks saw decreased viewership from 2008’s first night. Fox News was down 31% and CNN saw 19% decrease.
Last week, Fox News won the first night of RNC coverage with 6,878,804 total viewers.
All figures via Nielsen Media Research.
Have a tip we should know? email@example.com