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Do HLN’s Prime Ratings Reveal The Future?

Cable news ratings, November 24, 2010:

•Holiday week ratings are usually no good for reading tea leaves, but with word today that Dr. Drew Pinsky‘s set to join the primetime lineup at HLN, it’s hard not to look at those numbers. Nancy Grace remains solid at 8, and Joy Behar dips at 9, but perhaps the week spot is the re-air of Nancy Grace at 10, which had just 97,000 viewers 25-54. At 11:00, the re-air of Showbiz continues to be quite strong for HLN.

•CNN’s Parker/Spitzer broke 100,000 viewers 25-54, even edging John King by 4,000 viewers, but that two hour block remains an area of concern for CNN.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

465

Blitzer

153

Matthews

135

Showbiz

81

6 pm Baier

453

Blitzer

146

Ed Show

125

Prime

88

7 pm Shep

414

King, USA

102

Matthews

143

Issues

134

8 pm O’Reilly

559

ParkerSpitzer

106

Olbermann

266

Grace

137

9 pm Hannity

415

King

116

Maddow

180

Behar

103

10 pm Van Susteren

335

Cooper

129

O’Donnell

123

Grace

97

11 pm O’Reilly

338

Cooper

94

Olbermann

129

Showbiz

168

TOTAL DAY 344 123 111 135
PRIME TIME 437 117 190 110
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

1677

Blitzer

588

Matthews

505

Showbiz

170

6 pm Baier

2150

Blitzer

501

Ed Show

536

Prime

236

7 pm Shep

1913

King, USA

405

Matthews

563

Issues

391

8 pm O’Reilly

2481

ParkerSpitzer

317

Olbermann

938

Grace

552

9 pm Hannity

1507

King

977

Maddow

553

Behar

522

10 pm Van Susteren

1415

Cooper

527

O’Donnell

417

Grace

354

11 pm O’Reilly

939

Cooper

318

Olbermann

447

Showbiz

474

TOTAL DAY 1337 367 402 318
PRIME TIME 1802 608 636 467
Data by Nielsen Media Research. Live and same day (DVR) data

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