NBC sources had also told us that MSNBC’s The Last Word exec producer Izzy Povich and current fourth-hour Today Show producer Tammy Filler would be the day-to-day executive producers of the popular morning show. We also reported that a separate source cautioned us not to discount the possibility of Don Nash, longtime number-two to Bell.
The latter source was correct. NBC News has just announced that Don Nash has been promoted to Executive Producer of the long-running show.
He will oversee all four hours of the show, and will report to Wallace, whose new official role with the show is “Executive in Charge” of Today. Nash, who has worked at Today in some capacity for almost 23 years, is a staff favorite and popular across the network.
The press release indicates the Wallace is also maintaining her role as Executive Producer of the network’s weekly news program Rock Center, meaning that the day-to-day Today decisions will almost certainly come more from Nash.
We asked our founder and publisher Dan Abrams, a long-time Today Show fixture and former General Manager of MSNBC (who is now at rival Good Morning America) to weigh in on the decision after he tweeted a surprisingly complimentary comment about Nash’s promotion:
Don Nash is really innovative, creative and what many don’t know is that when the Today Show was at its best, Nash was often the secret weapon, not to mention the fact that everyone loves working with him. In conjunction with Alex Wallace at the helm, the Today Show has a fantastic team in place. Of course I’m still confident Good Morning America will remain the number one morning show, but NBC couldn’t have done any better than these picks for the show.
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