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Ed Schultz Grabs First Place Finish At 10 P.M. In Monday Night Ratings

Cable news ratings, July 9, 2011:

•MSNBC’s Ed Schultz beat his ten o’clock competition Monday, finishing with 310,000 viewers 25-54. That put The Ed Show ahead of Fox’s On the Record by 7,000 viewers in the demo. CNN’s Anderson Cooper finished third with 213,000 viewers.

•In its debut, Fox’s current replacement for Glenn Beck, The Five, fared well, with an average audience of 219,000 viewers 25-54, but finished second behind HLN’s Special Report, which averaged 265,000.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5

219

Blitzer

158

Matthews

187

Special

265

6 pm Baier

229

Blitzer

130

Live

204

Prime

214

7 pm Shep

303

King, USA

178

Matthews

231

Issues

224

8 pm O’Reilly

575

InTheArena

111

O’Donnell

252

Grace

375

9 pm Hannity

407

Morgan

206

Maddow

268

DrDrew

255

10 pm Van Susteren

303

Cooper

213

Schultz

310

Behar

183

11 pm O’Reilly

349

Cooper

186

O’Donnell

213

Showbiz

172

TOTAL DAY 269 144 173 180
PRIME TIME 429 175 276 260
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5

1201

Blitzer

538

Matthews

780

Special

683

6 pm Baier

1725

Blitzer

427

Live

618

Prime

615

7 pm Shep

1544

King, USA

488

Matthews

800

Issues

848

8 pm O’Reilly

2823

InTheArena

482

O’Donnell

950

Grace

1281

9 pm Hannity

1808

Morgan

1050

Maddow

859

DrDrew

879

10 pm Van Susteren

1607

Cooper

743

Schultz

819

Behar

574

11 pm O’Reilly

1120

Cooper

484

O’Donnell

470

Showbiz

467

TOTAL DAY 1209 470 525 546
PRIME TIME 2081 750 877 883
Data by Nielsen Media Research. Live and same day (DVR) data

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