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Eric Bolling About To Rock Fox Business: “There’s Nothing Like It On TV”

The new FBN promo for Eric Bolling‘s show Money Rocks features Daughtry, Kobe Bryant and Colin Farrell – and a logo that looks more like Rock Of Love than a cable news program.

Bolling tells Mediaite today about what to expect from the show that debuts tonight at 8pmET.

“We’ll look at the business angle, money angle of every relevant, topical story, in sports, entertainment, music, politics and business, in a fun and informative way,” Bolling tells us today. “We’ll have big name guests, and pick their brains about how they made money and what makes them tick.”

Some of those guests tonight include Sir Richard Branson, Ted Nugent, Gov. Ed Rendell and his Fox colleague and 8pmET competitor Bill O’Reilly. O’Reilly will “give tips about what it takes to succeed at 8. He’ll literally be telling me how to compete at 8. It’s a family here.”

Other guests coming up include American Idol winner Lee DeWyze, Apprentice villain Omarosa, supermodel Janice Dickinson and NFL All-Pro tight end Tony Gonzalez. The unique guests will be seen beyond their segments in a unique way – the green room will be visible throughout the show in the back of the studio.

Bolling says he and FBN Chairman Roger Ailes sat down and “hashed out” the show in a few weeks. “There’s nothing like it on TV right now,” he said. “It’s a celebration of how America is the land of opportunity. How people with no financial background, no professional training, in different walks of life still become superstars.”

Bolling also described it as “a little Happy Hour, a little Red Eye, a little Cavuto and Beck.”

And speaking of Bolling’s former show, Happy Hour, he says the show “was great,” and “had we gone on at 8 or 9, 10, 11, that would have been the right time. At five people still want a wrap of the day’s business news.”

Check out the catchy, but odd, promo before the 8pmET premiere tonight:

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