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Ratings

Fox News’ N.H. Primary Coverage Wins Highest Ratings in Total Viewership and Demo

FoxNews-MSNBC-CNN-2014Covering the New Hampshire primary Tuesday night, Fox News bested MSNBC and CNN in terms of total viewership and in the key demographic of viewers aged 25-54.

According to Nielsen, Fox’s coverage, anchored by Bret Baier and Megyn Kelly, averaged 4.17 million viewers in total and 990K viewers in demo during the 8pm-11pm block.

During the same time frame, CNN raked in 2.73 million in total and 950K in demo, and MSNBC trailed with 1.75 million in total and 490K in demo.

In terms of total viewership, Fox’s New Hampshire primary coverage was the second highest-rated primary night in cable news history, coming in second only to Fox’s coverage of the Iowa caucus. Fox’s telecast also garnered the biggest ratings ever for a Granite State primary.

Not only did CNN beat MSNBC in both total viewers and demo — in younger viewers aged 18-34, CNN came in first with 302K, more than Fox’s 201k and MSNBC’s 127K. CNN’s viewership compared with the last New Hampshire primary grew by a largest percentage than either Fox or MSNBC.

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