On Friday, Fox News topped cable news in total viewers with their coverage of developments in the Boston Marathon bombings, peaking in the evening with about 7.6 million viewers. The network also took the top spot on Sunday among total viewers.
For comparison, Fox News and CNN peaked during the same evening hour, with CNN drawing about 6.7 million viewers. MSNBC peaked at 9 p.m. with about 2 million viewers.
Friday, April 19:
7 p.m. (the hour when news broke of suspect’s capture):
Fox News: 5,748,000 in total viewers; 1,574,000 in demo
CNN: 5,195,000 in total viewers; 2,362,000 in demo
MSNBC: 1,429,000 in total viewers; 459,000 in demo
Fox News: 5,970,000 in total viewers; 1,926,000 in demo
CNN: 5,371,000 in total viewers; 2,474,000 in demo
MSNBC: 1,717,000 in total viewers; 618,000 in demo
Saturday, April 20
Total Day (6 a.m. – 12 a.m.)
Fox News: 1,755,000 in total viewers; 414,000 in demo
CNN: 1,566,00 in total viewers; 604,000 in demo
MSNBC: 511,000 in total viewers; 183,000 in demo
Some other Ratings milestone points about Fox News below (per Nielsen):
TOTAL DAY AND PRIMETIME MILESTONES ON FRIDAY, APRIL 19
· Excluding Election Day 2012, FNC had its highest rated P2+ in Total Day since the 2003 Iraq War.
· Excluding Election Events, FNC had its highest rated P2+ in Prime since the Iraq War.
PROGRAM MILESTONES ON FRIDAY, APRIL 19
· Fox Report delivered its 2nd highest rated P2+ delivery ever – 4/1/03 (Iraq War) was highest. It was the highest rated A25-54 delivery since 9/2/05.
· The O’Reilly Factor delivered its highest rated telecast ever with P2+. It was the highest rated A25-54 delivery since 4/2/03 (Iraq War) and 4th highest ever.
· Hannity delivered its 2nd highest rated P2+ delivery ever – 1/19/10 (MA special election) is the highest ever. It was Hannity’s highest rated A25-54 since the MA Election.
· Fox & Friends delivered its highest rated telecast since 8/29/05 with P2+
· America’s Newsroom delivered its highest rated telecast EVER with P2+ and A25-54
· Happening Now delivered its highest rated telecast EVER with P2+ and its 2nd highest rated telecast ever with A25-54 (highest was 8/29/08)
· America Live delivered its highest rated telecast EVER with P2+ and A25-54
· Studio B delivered its highest rated P2+ delivery since 9/23/05 and its highest rated A25-54 delivery since 9/1/08.
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