Fox’s Cashin’ In Won Demo and Total for All Cable News on Saturday
A Saturday morning Fox News show with a huge following won both the demo and total viewers not just in its timeslot, but for all of cable news this past weekend.
Cashin’ In, hosted by Eric Bolling, is part of Fox’s two-hour “The Cost of Freedom” block on Saturday mornings. Under the radar, Bolling has taken the show and made it a huge success on social media, turning #WakeUpAmerica and #CashinIn into not just trending topics while his show airs, but popular hashtags for conservatives on Twitter throughout the weekend.
Such social media success has seemingly translated into ratings success, with this past weekend as an example: During its Saturday half-hour airing at 11:30 a.m. ET, Cashin’ In racked up 1.41 million total viewers and 298k in the key 25-54 demo. Both figures were Saturday’s highest not just for any single show on Fox News, but for all cable news.
The show’s Saturday total viewership figure was also larger than any other cable news show on Sunday.
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